HSBC Mexico is the parent company of Grupo Financiero HSBC , one of the four largest banks in Mexico, with 1,400 branches and 5,200 ATMs.
HSBC purchased Banco Internacional, known as Bital in November 2002, several years after they participated in the controversial Bital Fobaproa, which rescued the banks of the nation from the 1994 crisis at the expense of Mexican taxpayers.
HSBC Mexico headquarters are in the HSBC Tower , Paseo de la Reforma near the Angel of Independence in Mexico City and has about 2,800 employees working in the tower over an area 40,000 mē.
On January 29, 2004, the branch network of Bital (International Bank) was renamed HSBC overnight.
HSBC saturated newspapers, television and radio, bought advertising space with each carrier of luggage at the International Airport of Mexico City, on the sides of taxis, buses, on the plastic bags in which newspapers are delivered, flower stalls, and next to tall buildings. That same day Bital customers received new credit cards with HSBC logo and notification of changes to account numbers.
Under the HSBC brand the bank maintains a network of about 1400 branches nationwide, with longer service hours at the window (8AM-6PM) including Saturdays.
A new innovation introduced in the Mexican market was the first fixed-rate mortgage, which was a rare product in Mexico, but was chosen to attract low-income customers affected by the embargo that followed the crisis of 1994-95.
Unique ATM Network
HSBC was the first Mexican bank to offer pre-approved personal loans through ATMs, and also has a program called "Children with a Future", which allows customers to make charitable donations via ATMs - this idea has been embraced by HSBC Bank UK.
HSBC Mexico also deployed advanced computer modeling techniques to predict patterns of use at ATMs and make sure they are better able to use the data and generate profit.